Author: jmichael
A successful copywriter is a good storyteller…When it is necessary to engage people and incite them to action, nothing brings the desired result faster than a good tale which provides the target audience with a outcome they have always wanted…Want will always trump need.
The consumer takes ownership of product once they are convinced it satisfies their want and wishes…More importantly to you is how your product satisfies that consumer’s desires. It is the purpose of decision making and action taking copywriting to take your viewer from perusal to purchase…Word pictures that provide the joy of ownership are the skills offered here.
This field of writing is not for the faint heart or weak minded. It certainly requires a commitment to purpose. It is painfully apparent that research for political writing is mostly selective for the majority…We can tell your tale…But it is possible we may not…The only good advise here is to secure a copywriter who truly shares your vision.
Business communication is more negotiation and persuasion than most know. If your story is told with less than the due diligence necessary to express your concerns along with your hopes and dreams for cooperation; the desired outcome maybe in jeopardy. A skilled research and copywriting expert can reduce the margin of error significantly.
Your passion is easy to display when the subject is an issue you embrace and to which you are committed. Your reader will share the emotional drive with you when you share the passion with them. However, serve the meat and potatoes as well as the dessert. There is a reason you care…Make sure the reader knows what that is.
