About

Hello, I’m J.M. Whitlaw and this is copywrite flaire.

 

What is being done here?

The Copywrite flaire site will provide potential clients examples of my copywriting skill sets as well as to execute advocacy for several endeavors I support.

 

How will You Do that?

        I believe…While I thrive with the printed word, facts are best presented with graphic, visual, or video aids. People still like to touch, smell, and kick the tires. Giving the readers relevant information with visual mediums while spiking them to take action is good copy writing.  This is accomplished by skillfully crafting a superb word picture.

 

But that’s not all…

        My presentations are built by starting wide with an interest grabbing headline or first sentence; then narrowing the reader’s focus with feature/benefit constructs. These constructs will cause the viewers to become consumers when they realize the product has benefits which satisfies their wants. Finally, I close the presentation with a call for action by the readers.

        Projects are time sensitive or can be. I will always want ample time to do a superior job…But push to shove, can provide great work on short notice.

        I’m currently available and am looking forward to the opportunity to provide valuable service for your enterprise. When can we start?